Content
Most marketing and communications teams follow a one-way cascade: strategy informs tactics, tactics shape content. But they're missing half the equation.
I've learnt over the past six+ years that the best content doesn't just execute strategy—it reveals new strategic possibilities by uncovering audience insights, new channels, and fresh opportunities.
Below are content examples I've created or collaborated on with my team.
📱Social Media
I've helped organizations consistently grow their following and engagement on social media through thoughtful and platform-specific content strategy. See some samples below!
"Reconciliation is a journey, not a checkbox."
RAIC Truth and Reconciliation Task Force (TRTF) Co-Chair and member of the Anishinaabe Nation, Darian McKinney, shares what this means to him and how he hopes the architectural profession and future generations will carry it forward. See full post.
✨ Jury Spotlight: Dr. Shelagh McCartney
Award-winning architect, urbanist, educator, and founder of Together Design Lab, see why serving on the RAIC Annual Awards Jury is important to Dr. Shelagh McCartney. See full post.
🚨200-Block Banff Avenue Redevelopment Project Design Competition Update🚨
In collaboration with Parks Canada, the RAIC is excited to announce the six teams selected to move forward in the 200-Block Banff Avenue Redevelopment Design Competition! 🎉 See full post.
Celebrating the teams behind exceptional architecture!
🏗️ The Architectural Practice Award
This award recognizes Canadian firms, registered for 10+ years, that consistently produce distinguished architecture and achievements of the practice.
🌟 The Emerging Architectural Practice Award
This award recognizes Canadian architectural practices, registered for less than 10 years, that shows exceptional promise for contributing significantly to the future of architecture.
Meet Past Recipients ➡️See post here.
What is the RAIC Syllabus and how can the program help you? 📚
Since 1978, the RAIC Syllabus has opened doors for aspiring architects across Canada, offering accessible architectural education on a national scale. Whether you're already working in the field or exploring architecture from a different starting point, the Syllabus program meets you where you are.
Swipe to learn more ➡️ See post here.
✉️ Email & Newsletter
I've crafted effective conversion copy for emails promoting educational programs, events, recognition programs, surveys etc.
For this key community survey, I determined the value of highlighting survey prizes in our messaging. This tactic alone raised survey submissions by 25%, and helped sustain continued interest. See full email here.
This campaign for a conference call for speaker proposals brought in a record number of submissions. Read the first email in the series.
By implementing a series of focused retargets, this email marketing campaign for a course delivered 10% more registrations than projected. See an email sample from this campaign.
To drive earlier award submissions, I wrote engaging, informative, emails that inspired prospects to act sooner. Read an email from this series.
📰Press Releases
I've co-written letters and media releases to increase industry and public awareness about key activities and advocacy initiatives.
