Management
📈 Data Analytics
Data analytics, when baked into regular processes, becomes the key to unlocking growth.
In a typical year, I generate the following data:
12x reports
1 monthly touchpoint through Excel-based written marketing reports
100-150 data points
2-3 marketing insights shared at every weekly meeting
10-12 campaign success updates
Regular "sound bites" at wider team meetings to showcase marketing success
Ad hoc reports
Campaign-specific and strategy-specific metrics to gauge effectiveness at a tactical level.
💰 Budgeting
Managing a cost centre like marketing and communications requires strong budgeting skills. I combine data-driven forecasting with thoughtful resource allocation to deliver impactful campaigns within budget constraints. My success is driven by:
Insights
Deep industry knowledge and benchmark data analysis
Relationships
Effective cross-departmental and C-suite level engagements
Fiscal Responsibility
Strong expense control without compromising service quality
Long-Term Thinking
Seeing beyond budget cycles to implement vision
👥 People Management
As a people-first manager, I use my mentorship skills, influence, and genuine care to nurture highly engaged and successful teams. My leadership style is marked by:
Adaptability
Modifying approaches to match team member styles
Openness
Delivering prompt, honest, and kind feedback
Systems Thinking
Optimizing policies, processes, and tools to support teams
Empathy
Understanding that life events affect work output at times